BBW - do you really think they believe they're God's mouthpiece/earthly org? They like to fool the members they believe that nonsense.
LV, I'm kind of feeling they really do. AM#3 really believes his own bullshit for sure! Rubber mouth Lett is also very self deluded and self righteous, perhaps Herd may have some reservations, the rest it is hard to say I'll guess 50% believe most of their own broadcasting and policies, with a modicum of doubt.
They have to really believe about 90% to make it to being a GB, or else you'll never get chosen. I guess to be a GB member you would have to play very good politics to get that far ahead, so that the driving ambition drives one to gloss over glaring contradictions in ones belief so for that reason believe the majority have fooled themselves because of blind ambition to make it to the top of the hierarchical pyramid. Bad choice to run a business.